We’ve observed notable changes to perceptions of the guest experience at both exhibit and performance-based organizations since the onset of the pandemic.
A critical goal for visitor-serving organizations is to provide a satisfying experience. We see many organizations undertake significant efforts to monitor and track changes in onsite satisfaction, and we conduct research to better understand and improve satisfaction metrics as well. And since a critical aspect of providing a satisfying experience may be to not provide a dissatisfying experience, we watch those trends too!
We’ve long been tracking the top dissatisfiers for both exhibit and performance-based...
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